Content is One of the Top Two Ranking Factors. Backlinks is the other.
Our content will establish your site as a trusted resource, acting as a link magnet, that will boost your rankings and organic traffic.
When it comes to digital marketing strategy, great content is invaluable. In fact, content is one of Google’s top 3 ranking factors. It can reveal your brand’s vision; promote your products, engage new customers, and increase your market share.
There’s no single “right way” to create “quality content". In fact, a cookie-cutter approach would be counterproductive. You’re content needs to be unique. What it looks like will depend on your industry, your business, and your audience. Our content and SEO experts utilize proven concepts designed to make your content stand out online.
Broadly speaking, content is any form of media you can use to market your business and products. Examples of content include:
Blogs, articles, white papers, guides, etc.
Tutorials, Explainers, Product releases, etc.
and much more ...
With such a wide range of options, content creators have endless opportunities, which can be both a benefit and a challenge.
The challenge is in knowing which type of content is best for your site. Often businesses dilute their marketing message by pursuing too many content types, or waste resources in trending media that doesn’t actually engage their target audience. That’s why our service focuses on creating a detailed content plan, populated with the types of media that your audience will find useful and respond to.
On-page copy should be timeless and search engine optimized. Quality content appeals to existing customers and prospects, alike. SEO-enriched content can improve search rankings, boost your conversion rate and engage your audience.
The goal of a resource center is to establish your site as a trusted authority in your field. The best content for a resource center is anything related to your niche that is being searched for online. The beauty of this approach is that you can invest as much or as little as you want upfront. The best resource centers are typically a “work in progress”
Blogs are the perfect medium for conveying information to customers and prospects. They provide an opportunity to establish your brand as a leader in the industry. By providing useful information, customers get the details they need to make an educated buying decision. The best blog content compliments your products or services.
The best product descriptions tell a story. They emphasize benefits, alongside features. Having a unique description is essential. If you are taking a feed and serving up the same description as thousands of others, there is no chance that your page will ever be found.
Effective content marketing isn’t a onetime thing – it’s an ongoing process. Keeping ahead of the competition in SEO requires regular and consistent publishing of fresh content. Contact us today to discuss what your unique content plan could look like.