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If you are a business owner who understands the value of SEO, then you have probably tried dozens of digital marketing strategies to increase your search rankings. Maybe you signed up for a paid e-course with a so-called search engine "expert" who taught you pro marketing tactics, or maybe you hired a cheap firm that wound up sticking your site with search engine penalties by using sketchy Black Hat SEO services......
At the end of the day, anyone can do keyword research or write a shoddy guest post for a sketchy site. Unfortunately, few people who call themselves experts actually have the acumen necessary to grow your web page and increase organic search traffic. Even more "experts" are overcharging you for services that are only having a moderate impact, if anything, on your search engine rankings.
It takes true SEO knowledge to build a customized, long-term strategy for growth. That's what we're here for. We use a deep SEO analysis and detailed research of our clients to build a personalized customer campaign for your brand, with quality content and editorial backlinks at the heart. These trusted White Hat SEO strategies are proven to drive revenue -- and, most importantly, follow the search engines' rules, meaning you won't spend your time and money on Black Hat SEO strategies that will only penalize your brand in the long run.
If you're tired of SEO strategies that don't work, our experienced digital marketing consultants are the pick for you. Don't fall for cheap e-courses or sketchy firms that market themselves as authorities, without the metrics to show for it. We have a proven track record of helping brands position themselves on the front pages of search engines -- and we're willing to put in the work to help you get there, too.
Each Google search uses a combination of ranking factors to determine which websites wind up on the front pages. Any SEO expert should have a deep understanding of what factors go into Google search ranking -- and if they don't, then they're probably not an expert at all. We live and breathe SERPs and strategy, which is why we're able to develop a plan that will help you show up on the first page of the search engine results, driving traffic to your website or product. Here's how:.....
Quality Backlinks: One of the top three factors in Google’s search algorithm is the number of quality backlinks to your content on the Web. Having more editorial backlinks from real companies (not PBNs or guest posts) shows Google that your site is a trusted source valued by other users around the Internet.
Keywords: Gone are the days when you could stuff your content with the same keyword over and over again and see results. Today, Google's search algorithm is sophisticated enough to distinguish between keyword stuffing and the use of user-friendly SEO strategies such as long-tail keywords and related subtopics.
H1, H2, and H3 Tags: H1, H2, and H3 tags provide search engines with valuable information about your content. If your keywords appear nowhere else in the article, they need to appear in your H1, H2, and H3 subheaders. These serve as second and third "titles," which search engines use in ranking your content.
Content Length: While we firmly believe that there is no formula for creating "perfect content", length is important. According to some SEOs, the ideal content length is, at minimum, 2,000 words. However, the best content length for any article is whatever positions you above your unique competition – which, of course, depends on your brand, your customer, and other factors requiring a personalized approach.
Depth of Content: Just as important for content performance is quality. Google's latest algorithms are designed to favor content that provides greater value to real-life readers. An important aspect of creating value is covering your topic from as many angles as possible, so your customer can find the answer to nearly any possible question on the subtopic within your article.
Inbound Links: Inbound links are internal links to content within your site. Google looks not only at the number of inbound links, but also at the quality of inbound links, how relevant they are, and if they are functional (i.e. not broken). As always, it is not simply a matter of building the number of inbound links, but of building in quality.
Outbound Links: Similarly, Google looks at the quality and quantity of outbound links to other websites. While some people are wary of directing users to outside sources, it's important to include relevant links to resources related to your topic. This makes your article more valuable to the customer, which Google will reward with greater search visibility.
Technical Errors: You may not realize it, but technical errors like coding issues, broken links, or missing photographs play an important role in how often Google shows your site in search results. Google looks for content that is fresh – and technical errors tell the search engines that your site may be neglected, abandoned, or outdated.
After the benefit of years of experience as professional digital marketers, we have concrete data on backlinks. We know that, previously, it was thought that increasing the sheer number of backlinks to your site could increase its visibility. That's what led to the development of Black Hat SEO strategies like private blog networks (PBNs).
We also know that, these days, spammy gimmicks just won’t do the job. Google's sophisticated algorithm can now recognize the shady techniques used to trick search engines into believing your site was more popular. What matters more than the number of backlinks is the quality of backlinks. Today, it's important to earn true authority backlinks: backlinks placed manually by a webmaster as a result of personalized outreach.
When we say "personalized outreach," know that we aren't talking about copied-and-pasted emails with one or two lines changed. We're talking about genuine relationship-building and online networking, something you can't just buy. When you have high-quality content, the process of getting a webmaster to link back to your web page shouldn't require tricks or spam comments. It's as simple as making a real connection with the person behind the site over your shared niche and the value found in your content.
Keywords are the words and phrases that make it possible for the customer to find your content in searches. In the past, you could stuff as many keywords and phrases as you wanted, and Google would display the content with the greatest number of relevant keywords at the head of the search results. Now, however, Google's algorithm can tell the difference between natural language and this practice of "keyword stuffing." Content that is stuffed with keywords is penalized because it is considered less user-friendly than content that is written the way we speak.
Today, it's not about the number of times you use relevant keywords and phrases, but about using them in the right places. Using your keywords in title tags, meta tags, URLs, and anchor text has a far greater impact on your SEO rankings than packing your blog post with keywords that sound awkward and unnatural. You should avoid keyword stuffing and instead opt for well-placed key phrases. It's also helpful to use plenty of related keywords throughout the article, instead of repeating the same words over and over again; not only does it make your text sound more natural, but it also helps improve your relevance score.
H1, H2, and H3 tags are designed to give structure to your content, helping readers and search engines better understand what your article is all about. These tags are built into the HTML of your site, can be viewed through the source code, and are numbered in order of importance. Thus, the more important the tag (the lower the number), the more weight the search engine gives to the keywords encoded in that tag. That's why it's especially critical to pay attention to what goes into your first three tags: the H1, H2, and H3 tags.
While the H1, in particular, is a small part of your content strategy, it has a big impact on your search engine optimization. If you want to beat the competition to rise to the top of the search rankings for your industry, you need to pay special attention to the way you use H1 tags. These days, most people are using H1 tags -- but many people are using them incorrectly.
The H1 serves as a sort of backup title to help search engines understand just what kind of content can be found on your web page. Because search engines crawl your site until they find the H1, there's no reason to use more than one H1 tag. You might think that more is better, but using multiple H1 tags could dilute your SEO strategy and confuse search engines about which terms you want to rank for. It's better to keep your strategy focused on one H1 tag containing your primary keyword or phrase.
Many SEOs have strong opinions about the optimal content length for an article. Some people claim you need no more than 500 words to make an impact, while others will tell you to write over 2,000. While we tend to agree with 2,000, it's important to note that what matters more than the length of your article is how that length compares to the blog posts being written by your competition. Long-form content won't be helpful to you if the best-performing content in your niche is under 1,000 words.
The breadth of subtopics covered by your content also matters for SEO purposes. Because search engines are trying to locate the most helpful articles to guide users toward, they are looking for articles that answer a wide variety of search queries. When you're creating content, that means it's important to look at your topic from a variety of angles, so you can anticipate the different types of questions that a reader might type into Google. If you want to show up on the front pages of search results, more depth is certainly better, even if you don't necessarily need more words to do it.
Having one good piece of content is not enough to build a strategy on. Inbound, or internal, and outbound, or external, play a surprisingly important role in your search engine marketing strategy. In order to optimize your post for search, you need to build quality links to other articles on your site, as well as authoritative pieces on other websites. These links can open in the same window or a different window; what matters most is that they are high-quality, relevant links.
There are a lot of misconceptions when it comes to inbound and outbound links, including the myth that you should never use outbound links because they direct readers away from your site. However, when used properly, these links can help your web page appear more trustworthy to search engines. As long as you use relevant links, both types can strengthen the topic signal to Google, improving your relevance score -- and your odds of appearing in a search result for a particular keyword or phrase.
You might not think it matters to Google whether or not your website functions properly, but factors like load time and broken links play a huge role in how often your content appears in the search results. If you want to climb to the top pages of Google, you need to resolve as many of these technical errors as possible. Google lists user experience highly among the factors that contribute to search rankings. Nothing crushes a user's experience more than waiting 30 seconds for a website to load, or clicking through to an internal link that has since been removed.
While we understand that the update process can be time-consuming, it's important to prevent Google from marking your content as old or outdated. Google's algorithm favors fresh new content, meaning it's crucial to occasionally update your old content to remove broken links, replace missing photos, and reflect new trends in your niche. We believe it's worth it to hire an SEO to do this process for you, saving you time and money while still improving your SEO score.
There's no such thing as doing online marketing the quick and easy way. Developing the right digital marketing strategy is a process that takes time. We don't believe in taking shortcuts to success. Through the application of our search marketing expertise and pure hard work, our digital marketing team will take the time and use the resources necessary to create an amazing online marketing campaign to drive revenue for your business.
Are a business owner that doesn't want to waste precious time studying online courses offering digital strategies that don't work
Are brand new to search engine marketing and have no interest in learning SEO or mastering SEO Tools
Have been running your own content marketing or SEO campaign but are having trouble improving traffic
Have incurred Google penalties as a result of marketing automation or other less reputable marketing tactics and are desperate for a penalty recovery
Simply want to make your website search engine friendly to drive more traffic to your website