Today, more and more customers are turning to the Internet to conduct research before they decide to make a purchase, whether it’s an online purchase or one that they do at a brick and mortar store. Businesses, large and small, can take advantage of this customer buying decision practice by creating a website for their traditional brick and mortar location. It’s all in how your market your products and/or services online that very often can translate into customers visiting your physical store.
Successful Internet marketing attracts potential customers from all over the world who want the shopping convenience of buying products online and having them shipped to them, wherever they are. Naturally, you want to generate sales, whether it’s online or at your physical store.
Suppose your business relies more on local customer those why may want to shop at your physical store, rather than visit your website? How do you accommodate this need? That’s where Measurable SEO can help you.
Measurable SEO has the right solution for your local search marketing needs, using your company’s website to encourage traffic not only to increase online sales, but to entice potential local customers to visit your brick and mortar store.
Local Internet marketing is the ideal way to reach local shoppers. Think about it: Potential customers are more likely to turn to the Internet to do some comparison shopping before deciding to drive to your store to make a purchase.
Besides using the Internet to compare prices, potential shoppers tend to also want to confirm store locations and hours, look for sales, print discount coupons, and other useful information before deciding to drive to your store.
- Provide your customers with great service – online searches and reviews will naturally follow
- Don’t pay for fake reviews or use any kinds of gimmicks
- Make use of local media and vertical marketing techniques. You’ll get linked to from community elements and other businesses
- Make use of offline news to gain more exposure
- Partner with a local charity to give back to the community while gaining media exposure and links from news articles and other websites
Optimizing Online Content and Your Website’s Structure:
- Make certain your website is structured to highlight keywords that fit your business
- Create pages for each service—don’t list them all on one page
- Make content development the priority; don’t rush to get your site up and running unless all of the necessary content is ready
- To rank higher than your competitors, your site has to have better content, be more persuasive, be better organized, and have fresh content added on a regular basis
- Never stop adding new content or updating your website
- Match the SEO on your pages to Google’s categories
- Content must be more than just written words—add images, videos, and other features
- SEO optimization should stretch beyond your website. Optimize your press releases and other news stories
Maintain a Blog:
- Make at least two blog posts every month
- Localize the content and SEO of each post
- Respond to comments and answer any questions
- Host a live chat
- Link to local resources, other businesses, and anything you feel like your customers may find interesting
- Have a content plan—know what each blog will focus on and when that blog should be posted so you can take advantage of holidays, new product releases, specials, etc.
Link Bait Content:
- Create tutorials, guides, and other helpful content for your website. Few businesses do this, so it will make your website stand out
- Provide images for other websites to use with proper credit. Stipulate that any website using these images is required to provide a link to your site as credit.
- Do reverse image searches to make certain your images are being credited correctly.
- Create a YouTube account for your business.
- Create and upload a video that makes use of your keywords.
- Add a video to your website so customers have a face to put with the business.
- Video keeps customers on your website longer, which helps with SEO
- Be consistent with your citations – your business’s name, address, email, and phone number should always be formatted exactly the same.
- Google may consider things like “Rd.” and “Road” or “Suite 3” and “Suite Three” to be different addresses, which splits your citations and makes duplicated listings.
- These duplicate listings may negatively impact your business’s Google ranking, so make certain you are always consistent.
- Check listings on external websites like Yelp and, if possible, contact the website to have the address changed if it’s inconsistent with what you’re using.
- Always put your contact information in the website’s HTML coding and in each page’s footer.
Registering Your Citations on External Sites:
- Add your business to local directories like Yellow Pages or Yelp.
- Point citation links and directory links to your business’s maps listing.
- Getting your business contact information on many different localized websites helps increase your standing with Google.
- See where your competitors are listed and add your listing to those directories.
- Australian businesses can use this list of over 30 of the best Australian citations to get a head start on SEO.
Updating Your Citations
- Check all citations regularly (every two-three months).
- Update any that do not have your current information.
- Create a spreadsheet of citations (including the website username/password) so you have all of the information needed to update citations quickly and easily.
- You want to claim every listing possible: Yahoo, Bing, Yelp, Google+, Local, CitySearch, etc.
- GetListed.org is a great resource to use for this.
- The more claims you have, the better your rankings on different Google features.
- Make sure your website URL is listed.
- Make sure every listing has been verified (via phone or email)
- Be certain every listing is completely filled out with correct information, including listing your business in as many relevant categories as you can.
- Don’t overuse keywords. Sites look down on keyword stuffing and may remove listings if they feel like they are stuffed with keywords.
- Include photos and videos if possible.
- For businesses with multiple locations, connect your local Google+ listing with one unique local webpage. Optimize the title tags for that page.
- Create separate web pages for each city/suburb in which you have an office. Optimize each page for its location.
- Create a Google authorship account for your business.
- To stand out, add a picture of the business founder or current CEO to the authorship profile.
- Create a Google+ profile for your business.
- Add related industry pages and local businesses to your circles.
- Link to businesses that are located near your location.
- Link build using industry-specific and localized websites.
- Build a quality profile to encourage other businesses to link to you.
- Links help increase traffic to your website in addition to helping with your search rankings.
- Ask local bloggers if they will feature your website through an article or interview.
- Work to have better links than other businesses, especially your competitors.
Optimizing your Site Geographically:
- Make use of div tags on your website to add geographic markers.
- Emphasize your location data through the use of KML and XML.
- Submit the site map to help increase local results.
- Make use of the local SEO plugin available through Yoast.
- For those with a .com domain, identify the geographic location so search engines will know where the business is actually located.
- Use location-specific alt text and schema markup for images, including your logo.
- Make certain the same logo is used throughout your website and on any citation. Be sure the logo’s EXIF data has been optimized.
- Add a map to the contact us section of your website to anchor the location.
Get Online Reviews:
- Create a plan to get regular, authentic, real customer reviews.
- Your Google+ local listing will include rich snippets after you get five positive reviews.
- Ask customers to visit your Google+ page and leave reviews.
- Regularly interact with customers through social media via comments, polls, etc.
- The longer your business is connected to a Google places listing, the more reviews you’ll get.
- Remember to get reviews on other websites and social media profiles, not just on Google+.
- Ask reviewers to visit sites like Yahoo, Facebook, and industry-specific sites and leave reviews for your business.
- NEVER try to get reviews unethically (via paid reviews, creating fake customer accounts, etc.). It will backfire in the end.
- Granting Webmaster Tools and Analytics Access: Measurable SEO will need access to yourGWT and analtics.
- Grant Social Media Access: Measurable SEO will need the credentials to access your social media accounts. We can help create and optimize if you haven’t already claimed them:
- Google + (youtube)
All Agreements are month to month – you have the option to cancel your marketing program at any time.
Full Reporting of activities will be included each period
Good Pkg………………………………………………………………………………………………………………… $500
Take command of your local market. Put your business online, where the serious shopper does the research before buying in person. Measurable SEO can show you how.
Gaining control of your local market is a crucial part of business success, online or off.
The Internet-savvy business owner knows and understands the best local search marketing campaigns can significantly increase foot traffic in his or her physical store locations. Customers who do online research before leaving home are usually motivated to buy products and services than those who walk in out of curiosity.
Since local Internet marketing campaigns typically target a smaller market than those on a global scale, the cost of an effective local search marketing package can be an easier proposition for the local business owner.