Online Marketing Strategies That Deliver Measurable Results

Local Search Marketing


Today, more and more customers are turning to the Internet to conduct research before they decide to make a purchase, whether it’s an online purchase or one that they do at a brick and mortar store. Businesses, large and small, can take advantage of this customer buying decision practice by creating a website for their traditional brick and mortar location. It’s all in how your market your products and/or services online that very often can translate into customers visiting your physical store.

Successful Internet marketing attracts potential customers from all over the world who want the shopping convenience of buying products online and having them shipped to them, wherever they are. Naturally, you want to generate sales, whether it’s online or at your physical store.

Suppose your business relies more on local customer those why may want to shop at your physical store, rather than visit your website? How do you accommodate this need? That’s where Measurable SEO can help you.
Measurable SEO has the right solution for your local search marketing needs, using your company’s website to encourage traffic not only to increase online sales, but to entice potential local customers to visit your brick and mortar store.

Local Internet marketing is the ideal way to reach local shoppers. Think about it: Potential customers are more likely to turn to the Internet to do some comparison shopping before deciding to drive to your store to make a purchase.

Besides using the Internet to compare prices, potential shoppers tend to also want to confirm store locations and hours, look for sales, print discount coupons, and other useful information before deciding to drive to your store.


Our Process

Offsite

  • Run a REAL business with great service – reviews and searches will follow
  • No gimmicks, virtual offices & fake reviews
  • Work local media and various verticals. You will receive links from businesses and community elements
  • Get involved in local charitable participation and contribute to the community to increase exposure and likelihood of links

Onsite Structure & Content Optimization

  • Arrange website’s structure and pages to target keywords you want to be found for
  • Make a separate page for each specific service you offer
  • Don’t rush out your site with empty content. Content development should be a top priority
  • If you want to outrank your competitors you must out-write them, more organized, persuasive. Never stop publishing
  • Beef up your site over time
  • Marry on page SEO to Google places categories
  • Spend the time adding images, videos and features of your business, all with optimized info

Run a Localized Blog

  • Maintain a blog (at least a couple of posts a month) and localize your blog’s content
  • Set up a live chat on your site and note down frequent questions
  • Answer questions your customers frequently ask on the blog
  • Don’t forget to link out to other local businesses, local resources etc
  • Blog with a well planned content schedule to take advantage of each seasonal boost in need / desire for products / services

Create “Link-bait” Content

  • Write onsite guides and tutorials – many businesses don’t have time or writing skills to do this, so make the effort to be helpful and it’ll work in your favor
  • Make an images to use page, e.g. photos of things like common faults, jobs completed, tools, etc, related to your industry. Make these images available for other websites to use as long as they link back to site as source of photo
  • Hunt down link prospects with a reverse image search

Use Video

  • Optimize a YouTube video targeting your product / business’ main keyword
  • Video will help achieve multiple listings for your geo-targeted keywords
  • Put a video on your site’s homepage to help customers get to know you and match a face to your business
  • Video is sticky content and will keep people on the page longer (good for SEO)

Citations – Name, Address & Phone Number (NAP)

Citations Consistency is Key

  • If there is a difference between addresses Google can see it, e.g. Suite One 284 St Kilda Road VS 1/284 St Kilda Road
  • Make sure you decide on the format of your business name, address, phone number and STICK WITH IT
  • When conflicting NAP you’re splitting your citation equity, creating duplicate listings and reducing Google’s trust in the data, so just DON’T!
  • Ensure all listings on internal and external web properties are identical or as close to identical as possible
  • Include NAP in the html of the site and in the footer

Registering Citations

  • Look for local directories (local to your business)
  • Use directories and citation links and point them back to your maps listing
  • Try to get your NAP to show up in as many localized websites as possible – Google loves NAP consistency that is localized
  • Find out which domains list your competitors’ phone numbers and get your local business listed there, too
  • Do competitor back link analysis to find more even more domains to get citations

Updating & Auditing Citations

  • Audit your citations regularly
  • Log all your citations in excel including usernames and passwords so you can easily go back and change in the future in case your business details change

Claiming Your Listings

  • Claim everything. Literally every listing you can get, Google+, Yahoo, Local, Yelp, Bing, CitySearch…
  • Claiming as much as possible is a great way to influence rankings in various Google localized features (local pack, carousel, maps, etc)
  • Ensure your homepage URL is included as a link back when you complete registrations
  • Pin verify your listing (phone or via email)
  • Fill out correctly including all the different categories and make it as relevant as possible
  • Don’t stuff keywords!
  • Include photos, videos and all address info
  • Associate your Google+ local listing with a unique local landing page with well optimized title tags brings amazing results to multi location businesses
  • If you have offices in several cities/suburbs setup separate landing pages for each location

Google Authorship

  • Setup Google authorship
  • Having a good profile pic of the business owner will make the listing stand out

Google+ for Networking and Link Building

  • Setup G+ page (fill out as much info as possible, add photos and additional content)
  • Network with other local businesses and industry relevant pages & people
  • Connect with those physically located close to your business location
  • Link build from localized and industry specific sites
  • Creating a quality service will encourage links
  • Links don’t just help with rank, but also pump through traffic
  • Contact local bloggers and ask if opportunity to obtain exposure on their site through either interview or content valuable to readers + relevant to your biz
  • Get better links than your competitors, both locally and to a large extent nationally

Geographic Optimizations

  • Implement schema geographic markup using div tags on home page of site
  • Submit site maps because results on a local level are amplified. The XML is a must and the KML will again emphasize location data
  • You can use Yoast’s local SEO plugin to make things faster
  • Add geo-specific alt attributes text to your logo as well as schema markup to make it into Google’s knowledge graph box
  • Optimise the EXIF data of the image to include location and ensure the same logo is used wherever the client’s site is mentioned of the web
  • Imbed a map on your contact us page so your biz location is anchored in there

Get Reviews

  • Brainstorm ways for appropriate methods to request reviews on a regular basis
  • Get more than 5 positive reviews on Google+ local listing (to get rich snippets)
  • Send people to your G+ biz page and get people to post reviews on your local page
  • Interact with your client base regularly on social media
  • Reviews will significantly improve the time a citation is associated with the corresponding Google places listing
  • Don’t just get reviews on Google, get from other review sites to get an added advantage
  • Ask some subset of your customers to go on InsiderPages, Yahoo and some other industry specific sites, e.g. HealthGrades, Avvo, DealerRater. Never stop trying to get reviews (ethically of course)

CLIENT RESPONSIBILITIES

  1. Granting Webmaster Tools and Analytics Access: Measurable SEO will need access to yourGWT and analtics.
  2. Grant Social Media Access: Measurable SEO will need the credentials to access your social media accounts. We can help create and optimize if you haven’t already claimed them:
    1. Facebook
    2. Twitter
    3. Pinterest
    4. Linkedin
    5. Google + (youtube)
    6. Foursquare

All Agreements are month to month – you have the option to cancel your marketing program at any time.

Full Reporting of activities will be included each period

Trial Pkg…………………………………………………………………………………………………………………   $250

Good Pkg………………………………………………………………………………………………………………… $500

Better Pkg…………………………………………………………………………………………………………………$750

Best Pkg…………………………………………………………………………………………………………………$1,000

Take command of your local market. Put your business online, where the serious shopper does the research before buying in person. Measurable SEO can show you how.

Gaining control of your local market is a crucial part of business success, online or off.

The Internet-savvy business owner knows and understands the best local search marketing campaigns can significantly increase foot traffic in his or her physical store locations. Customers who do online research before leaving home are usually motivated to buy products and services than those who walk in out of curiosity.

Since local Internet marketing campaigns typically target a smaller market than those on a global scale, the cost of an effective local search marketing package can be an easier proposition for the local business owner.